What about different product descriptions, hashtags, or body copy? Once you’ve chosen where you want your ads to go, it’s time to choose your budget. In the Placements section, you can decide where your ads will appear on Facebook and Instagram. Already got a Facebook Page? Stormlikes. The next step is to decide who you want to target with your ad. In this post, we’ll walk you through everything you need to know about how to advertise on Instagram, including an option to create your first ad with just a couple of taps. If you’re already crafting top-notch visual content, Instagram photo ads give you the platform to share it with even more people. Promotions have a Sponsored label beneath the handle in the corner. We’ll get into the details below. Instagram assumes that bigger accounts regularly receive large volumes of messages, which may mean that important messages get lost in a sea of less-important messages. Once you’ve got those preliminaries taken care of, it’s time to dive into creating your first Instagram ad. This allows you to make Instagram Stories ads that look and feel like normal Stories—creating a seamless experience for your users. If you don’t have a Facebook Page yet, follow our step-by-step guide to setting up a Facebook Page and you’ll have one up and running in no time. Instagram’s parent company Facebook says: That keeps people using Instagram. If you have a post that’s performing well and getting lots of engagement, promoting it within the app is a quick, easy method to reach even more users. If you’re using a personal profile or don’t have an Instagram account yet, follow these instructions to set up your business account. Or, you can create new content specifically to run as a photo ad. (Check out our post on how to set up Instagram Shopping if you haven’t done so yet.). This audience can be based on location and demographics like age, gender and interests. AdEspresso makes this kind of experimentation especially easy with its A/B testing tool, even providing tailored recommendations to improve your ad’s performance. Ensure full compliance with the ad guidelines. You can monitor the results on the Promotions tab of your Instagram profile. In order to boost a post on Instagram, it is best to use more than just one method. How to Disclose Sponsored Instagram Posts as a Partnership 3. An image is worth a thousand words—and that’s a good thing, because you can’t use that much text in your Instagram ads. In fact, it can be even more important to keep an eye out for engagements on ads, since you’re likely to get comments and questions directly related to the product advertised. With 500 million Instagram users viewing Stories every day, you have the potential to reach a massive audience with Instagram Story ads. Is Tagging a Brand in Your Photo Enough? Instagram has an invested interest in making sure ads are as a relevant as possible. Then, take a look at the business objectives supported by each Instagram ad format. What Facebook calls “impressions” Twitter used to refer to as “reach,” for example. Once you’ve placed a few Instagram ads, be sure to review Instagram Insights to track your success. Re-read (this time more carefully) Facebook’s ad guidelines and Instagram’s rules and community standard. It’s crucial to be intentional about your ad format. For more details, check out our post on social media image sizes. That said, shorter videos can often be more effective, especially if you include branding in the first few seconds of the ad. Reach and impressions mean different things on different platforms. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. In order to stand out on Instagram, like succesful accounts there are a few rules to respect: Be authentic Stop posting ad like pictures. This section determines how much you want to spend on your promotion—and for how long. You can use your regular Instagram photo and video ads in Explore by choosing Explore as an extra placement. But the method that offers the most customization options is to create your Instagram ad using Facebook Ads Manager. Say, your ad gets two clicks – one costs $0.20, another one $0.40, meaning you spent $0.60 in total. Brands can take advantage of all Instagram Stories features, like adding face filters, video effects, and text to create fun and creative promotions.
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